Southwest Recording
BD Boot Camp: Session #2
Thought Leadership University: Four Years in 45 Minutes
Recorded Thursday, July 25, 2024
Most legal marketers know what thought leadership is, but few understand just how versatile and powerful it can be as a marketing and business development tool. In this presentation, Wayne Pollock metaphorically dons his tweed jacket with elbow patches and welcomes “students” to Thought Leadership University.
In 45 whirlwind minutes, attendees will learn 12 thought leadership concepts ranging from freshman-level core concepts to senior-level “Huh, I never thought of that” concepts.
What attendees will learn:
- The not-so-subtle connection between Costco and thought leadership
- What thought leadership can do that modern science can’t (yet!)
- Why attorneys shouldn’t worry about giving away their “secret sauce” in their thought leadership
- How thought leadership can be used as referral marketing and cross-selling tools
- Five ways thought leadership can be a talent magnet for a law firm
- What “after hours” advocacy is and why it’s a client service + thought leadership double whammy
LMA Body of Knowledge: Business Development
Speakers:
Wayne Pollock
Founder, Copo Strategies
Wayne Pollock is a former Am Law 50 senior litigation associate. He is the founder of
Copo Strategies, a legal services and communications firm, and the
Law Firm Editorial Service, a thought leadership ghostwriting service for Big Law and boutique law firm partners.
Cost:
LMA Members: $25
Prospective LMA Members: $40