Sponsored by: Marketing Technology SIG
Domain: Technology Management
BoK Competency: Data and Analytics

Join the LMA Marketing Technology SIG for a roundtable discussion on how legal technologists use tools like Power BI to share data insights across departments, enabling firm management to make informed, data-driven decisions. 

Our speakers, Aja Hendrix, Marketing Technology Manager at Pillsbury Winthrop Shaw Pittman LLP, and Madison Henry, Senior Business Intelligence & Analytics Manager, will share their data visualization journeys and provide firsthand examples of leveraging data from various internal applications to create compelling dashboards.

Together, let's harness the transformative potential of data visualization to empower each other!

Learning Outcomes:

• Gain insights into how legal marketer’s employ Power BI to effectively share data across departments within law firms. 
• Acquire practical knowledge and “lessons learned” from real-world examples.
• Learn practical steps and discover valuable resources for initiating the implementation of data visualization tools like Power BI within your firm or organization. 

Presenters:
Aja Hendrix, Marketing Technology Manager at Pillsbury Winthrop Shaw Pittman LLP
Madison Henry, Senior Business Intelligence & Analytics Manager, Troutman Pepper
Rosa Colón, Senior Manager of Marketing Technology, Lowenstein Sandler LLP (Moderator)