Sponsored by: Marketing Technology SIG and Plaintiff Firm SIG
Domains: Communications & Technology Management
BoK Competencies: Message and Strategy Planning & Communications Software and Platforms

The use of electronic signatures dates back to 1867 by US courts which recognized the validity of a signature transmitted via telegraph. Large corporate firms were among the first early adopters, as digital signatures were an efficient tool to execute contracts cross border. COVID-19 has now forced most firms to collect signatures electronically.

For plaintiff firms, the use of electronic signatures is not only a time saver but also a competitive advantage.

Learning Outcomes:

• Understand how electronic signatures work
• Learn how e-signatures are used as a competitive marketing tool in plaintiff firms
• Explore the downsides of traditional e-signature technology and how wet signatures protect your firm’s bottom line.

Presenters:
Delisi Friday, Director of Marketing and Business Development, Cowen | Rodriguez | Peacock
Eric R Strong, President & Co-Founder, 4 Cast Services Inc.

Price: 
Members: Complimentary
Prospective Members: $79