Communications are central to legal marketing and provide marketers with powerful ways to enhance the visibility of their firms, lawyers and brand through a variety of mediums — new and old. This interactive program will explore the critical components of implementing a successful communications strategy using the latest public relations, content marketing and technology tools.

Sessions Include:

• Storytelling for Business – Harnessing the Power of Story
• Digital and Content Optimization: The Power of Data-Driven Storytelling
• Using Data to Fine-Tune Your Firm’s Content Investment and Business Development Initiatives
• How to Craft a Campaign-Driven Marketing Strategy for Your Firm
• The Pressure's On: What PR Professionals Can Do to Help the Media in Journalism's New World Order
• Target Practice - Preparing Law Firms for a Crisis
• Choosing a PR Partner

Member Price: $199
Prospective Member Price: $299