Motivating Young Lawyers to Market

Motivating Young Lawyers to Market

Sponsored by: The Legal Marketing Association, ALA, and Managing Partner Forum
Domain: Marketing Management and Leadership 
BoK Competencies: Department Management and Motivation & Firm Organizational Structures and Dynamics 

Motivating young lawyers to develop and maintain effective marketing and business development efforts proves challenging for many law firms. The skill sets are not taught in law school and the time involved is non-billable; yet business development skills and a book of business have become increasingly important to a successful and satisfying legal career.

Join in on the perspectives of two managing partners, an Executive Director and an in-house marketing director on strategies and approaches that are working well at their firms.

Learning Outcomes:
  • Identify ways to motivate young lawyers within your firm
  • Develop ways to create an individual marketing plan for young lawyers to follow
  • Discuss tips and tricks around tracking time, training, support and more

      Cynthia P. Voth, Director of Client Engagement & Innovation, Miller Nash Graham & Dunn LLP
      Katie J. Bryant, CLM, Executive Director, ALA
      Francis H. Sheppard, Esq., Managing Partner, Rumberger Kirk & Caldwell
      Marisa Eubanks, Marketing Director, Rumberger Kirk & Caldwell
      John Remsen, Jr. (moderator), President, TheRemsenGroup


      Price: Complimentary for All Members

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