Recorded June 8, 2021
LMA Mid-Atlantic hosted a panel discussion with experienced in-house lawyers to get their take on law firm alerts, newsletters, webinars, podcasts and all the digital vehicles law firms are using to communicate with their clients.
Digital client communications soared during the pandemic. Building on a recent survey by Greentarget, Right Hat and Zeughauser Group, moderators John Corey and Mary K Young asked a panel of three former and current in-house leaders to discuss the pros and cons of different approaches. They discussed what breaks through the clutter and what they ignore. We learned what they look for in law firm content and how they prefer it to be presented.
This recording will give you data about in-house lawyers’ preferences as well as insights behind the data. You will be armed with facts to help you influence the flow and presentation of content and prioritize among the endless possibilities.
Moderated By:
Panelists:
- Alex Dimitrief, Partner, Zeughauser Group and former GC, General Electric
- Peter Muñiz, Vice President and Deputy General Counsel, The Home Depot
- Rachel Adams, Former Vice President, Deputy General Counsel, Lenovo
Body of Knowledge (BoK): Communications, Client Services
Location: Zoom
Cost:
Complimentary for LMA Members*
$25 for Prospective Members
NOTE: Make sure to click all the way through registration in order to receive a confirmation email that will include the link to the recording.
This program is hosted by the LMA Mid-Atlantic Region’s Senior Leaders' SIG and is open to all who are interested in attending.
Sponsored By:
For questions or concerns about your event registration, please contact lmamidatlantic@legalmarketing.org.