Recorded February 23, 2022
Client Feedback, Client Service, Client Experience are areas that many firms treat as check boxes. “Do we have a program in place? – Check!” But how you treat your clients is more than just a check-box program. The client experience with your firm is “the sum-totality of how customers engage with your [firm] and brand, not just in a snapshot in time, but throughout the entire arc of being a [client]” according to Harvard Business Review and it is vital to your brand, your reputation and your bottom line. Join us for a discussion of how to connect with clients, engage your entire team and measure results.
Body of Knowledge (BoK): Business Development, Client Services
Cost:
LMA Members: $20
Prospective LMA Members: $35
About the Speakers:
Cecilia Linton, Senior Director of Communications + Operations
Cecilia is an accomplished legal marketing professional with an extensive array of experience. She is the rare legal marketer who has served in leadership roles for marketing and creative services, business development, and project management/operations. With more than 20 years of experience for regional, national, and international firms, there is no area she hasn't seen or challenge she hasn’t tackled. In addition to helping law firms market themselves better and generate more revenue, she is also an active member of the Legal Marketing Association and has served in leadership roles in both her local city group and region. She has served as a speaker at numerous local meetings and had spots on the program for both regional and national conferences. Cecilia has a degree in advertising and a degree in art from the University of Texas.
Emily Hillman, Senior Manager of Business Development + Communications
Emily brings more than a decade of marketing and client service experience to the Society 54 team. Her positive attitude and work-hard-play-hard mentality, combined with her intense desire to succeed and drive results for her clients, is the foundation on which she builds each client relationship. Emily has worked in various account management and client service roles throughout her career and enjoys building meaningful relationships with her clients built on trust, frequent communication, and respect. Emily has worked on every aspect of business development and marketing including one-on-one client development coaching, practice group development and strategy, website and social media management, budget planning, public relations and media strategy, sponsorship coordination, RFP response and pitch material development, client alert communication and blog management, Chambers submissions and other award nominations, and assisting with event planning and execution. This well-rounded and robust experience provides her with not only the experience needed to support her clients in all facets of legal marketing and business development, but also the depth to do so successfully.
For questions or concerns, please contact lmamidwest@legalmarketing.org.