LMA Charlotte Lunch & Learn - Springing Into Events

LMA Charlotte Lunch & Learn - Springing Into Events

Thursday, March 27 | 12:30 - 1:30 p.m. ET

As the season of renewal and growth, spring presents the perfect opportunity for legal marketers to refresh their approach to event management. Join us for an in-depth webinar titled "Springing into Events," where we will explore the core aspects of creating standout legal events that drive engagement and build lasting relationships.

1. Contracts
• Navigate the complexities of event contracts to ensure favorable terms, safeguard against liabilities, and maximize cost efficiencies. Learn from real-life scenarios to equip yourself with best practices for drafting and negotiating event agreements.

2. Webinars/In-Person Push
• Deciphering the balance between virtual and in-person events is critical in the current climate. Gain insights into when and how to leverage webinars versus live events, and the nuances involved in making each format work to your advantage.

3. Invitations
• A great event starts with a strategic approach to invitations. From design to distribution, we’ll cover how to craft compelling invites that spark interest and commitment from your target audience.

4. Intersection of BD/Marketing/Events Team
• Effective collaboration between Business Development, Marketing, and Events teams is vital for a seamless event experience. Discover strategies to enhance interdepartmental communication and ensure every event delivers on your firm’s objectives.

5. Craziest Requests/Horror Stories
• Sometimes the road to a successful event is paved with unexpected challenges. Hear about some of the wildest requests and horror stories from seasoned event planners, and learn the solutions

Speakers:

Miranda Shaft
Client Relationship Manager; Perkins Coie

Miranda Shaft has spent the entirety of her career, planning. With nearly 20 years of law firm experience, she is well-versed in legal marketing, having spent time supporting national practice and industry groups, regional marketing initiatives, and co-leading the launch of a firm brand e-store. She spent five years as the Head of Marketing Events and Programs at Perkins Coie, leading a team of 4-8 people and an annual roster of 500 events. She even survived the pivot to virtual events during the pandemic (no small feat as anyone in the events industry knows!) In her current role as Client Relationship Manager, Miranda is responsible for managing projects impacting and relating to the firm’s key client accounts.

Within the industry, Miranda has held leadership roles with MPI Southern California Chapter (MPISCC) and has served on the CME Conference Committee for the West Region of the Legal Marketing Association (LMA).

Outside the office, Miranda spends her time planning international vacations, hosting a women’s dinner club, and consuming lots of pop culture. In 2023, she authored and published her first children’s book, Andas’ Airplane Alphabet. She lives in Los Angeles with her white mini schnauzer, Parmesan.

Melissa Goodman
Senior Events Manager, Perkins Coie

Melissa Goodman is a dedicated professional with extensive experience in event management and marketing. She currently serves as the Senior Event Manager at Perkins Coie LLP, a renowned international law firm. In this role, Melissa oversees the internal meetings and retreats team, as well as the marketing events teams in their planning and execution of high-profile events.

Before joining Perkins Coie, Melissa held various positions at prominent organizations such as Latham & Watkins, Dentons and KPMG. Prior to her professional services role, Melissa also worked for Hyatt is numerous operations and sales positions. Her background includes managing complex events, negotiating contracts, and leading cross-functional teams to deliver exceptional experiences for attendees.

Melissa is a Certified Meeting Professional (CMP), a designation that reflects her commitment to excellence and continuous learning in the events industry. She earned her Bachelor's degree in Communications from the University of California, Santa Barbara.

Outside of her professional life, Melissa is an avid traveler and like any native Angelino, a HUGE Los Angeles Dodgers fan!

For questions or concerns about your event registration, please contact lmasoutheast@legalmarketing.org