Boston: Social Media is Changing. How Should Legal Marketers Respond?

 

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Social Media is Changing. How Should Legal Marketers Respond?

Wednesday, February 12 | 1 p.m. - 2 p.m.

 

Since the advent of social media, legal marketers have been challenged to understand, integrate, and keep up with the many platforms' constant changes. But in the past few months, we have seen significant evolutions that go beyond new features and functionalities. Now, recent changes may directly affect law firms' policies and best practices. Join Hilary Engel, Social Media Manager at Faegre Drinker, and Nancy Myrland, of Myrland Marketing & Social Media, as they share their thoughts and insights and facilitate conversation on this timely topic.

Location:
Zoom

Cost:
Complimentary for all.

Registration:
To attend, please email Jaclyn Braga at jbraga@morse.law, a zoom link will then be provided.
 

Speakers:


Hilary L. Engel, M.A.
Social Media Manager
Faegre Drinker Biddle & Reath LLP

From the rise and fall of MySpace (and TikTok?) to the advent of platforms like LinkedIn, Instagram, Threads and Bluesky, Hilary Engel has seen it all when it comes to social media. As Faegre Drinker’s social media manager, she leverages over a decade of experience with digital marketing and communications to handle all things social media — be it writing posts, social listening, community management, advertising, data analysis and reporting, finding just the right graphic, making reels, or providing support and training to colleagues. Previously, Hilary held key positions at Hinshaw & Culbertson, where she was responsible for creating digital marketing communications content and managing attorney biographies. Her time in the legal industry began at Stoel Rives, where she was a core member of the client services team.


Nancy Myrland
President
Myrland Marketing & Social Media

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the most important marketing practices to build their reputations and their relationships, which leads to building their practices.

Highly regarded internationally as a top independent LinkedIn consultant, Nancy is a highly respected LinkedIn trainer and content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course about LinkedIn, LICFL, which is a course where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.


For questions or concerns about your event registration, please contact lmanortheast@legalmarketing.org.


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