Domain: Business Development

Cross-practice collaboration is regarded by many law firms as key to more impactful business development outcomes and yet many struggle to achieve this when information is not freely shared between lawyers, marketers and clients.

Harvard Law School’s Center for the Legal Profession suggests that “when collaboration is done right, firms earn higher margins, inspire greater client loyalty, gain access to more lucrative clients and attract more cutting-edge work.” Team collaboration requires new systems and processes. Whether it is key-client planning programs, industry teams or rapid lateral integration, simply connecting individuals is not enough. To provide actionable guidance to firms seeking to deliver better experiences through teams, technology supporting collaboration, automation and data-driven insights is critical. Team collaboration and key-client planning ultimately empower firms to cross-sell, achieve higher hourly revenue and retain more clients. And, the professional legal marketer should be leading the charge.

Topics Include:

• How marketers can serve as connectors between lawyers and clients
• What type of infrastructure is required to foster team collaboration at a firmwide level
• How do you drive adoption of team collaboration with lawyers

Presenter(s):
JeanMarie Campbell, Head of Client Development, North America Baker McKenzie
Darryl Cross, Head of Global Sales Enablement, Intapp
Silvia L. Coulter, Principal, LawVision Group LLC

Member Price: $59
Prospective Member Price: $79

This session includes video, audio and synced presentations for an enhanced virtual learning experience.