Southwest Recording

BD Boot Camp: Session #3

Finding Your Social Media Brand Voice

Recorded August 15th, 2024

 

Too many firms use social media as a megaphone instead of as a tool to start conversations, understand their clients' goals, and build relationships. Lawyers are impressive people, so it sometimes feels easier to share awards and accolades instead of real value.

In this program, we will discuss how you can re-think your social media content to include a brand voice that is compelling, interesting, and resonates with your ideal clients and referral sources.

What attendees will learn:

• How to uncover a brand voice that resonates with your clients and referral sources 
• An approach for creating branded content that feels less promotional and more value-focused 
• How to leverage your brand voice to build relationships and help your lawyers re-think their brand voices within the larger firm brand 
• How a solid social media brand voice helps lawyers and the firm attract and retain key clients and key talent 
• How to ensure your social media brand voice and brand image is inclusive and resonates with a broader audience

LMA Body of Knowledge: Business Development

 

Speaker:

Jessica Aries, J.D., LL.M.
Digital Marketing Strategist & Consultant at By Aries

Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing. A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform their approach to marketing in an easy and approachable way.

 

Cost:

LMA Members: $25
Prospective LMA Members: $40