ALM Reporter Q&A: Crisis PR Strategies for Law Firms and Clients Under Scrutiny
Tuesday, April 22 | noon - 1:30 p.m. ET
A perceived PR storm can be an obstacle or an opportunity, and how you choose to respond can make all the difference. As law firms and their clients navigate high-profile litigation — particularly in an era of heightened political tensions — strategic crisis management has never been more essential.
Join us for an April 22 lunch-and-learn featuring ALM reporter Lisa Willis, who will offer insights into the media’s role in covering high-profile litigation and how firms and their clients can stay ahead of the story. LMASF chair Raychel Lean and vice chair Jolie Balido will also share takeaways from their experience navigating high-pressure, bet-the-company PR situations and provide actionable strategies to protect your firm’s reputation during challenging times.
Bring your ideas, questions and hungry bellies to Kozyak Tropin & Throckmorton in Coral Gables for a lively panel and Q&A.
Cost:
Members: $10
Non-Members: $20
Location:
Kozyak Tropin & Throckmorton
2525 Ponce de Leon 9th Floor
Coral Gables, FL 33134.
Speakers:
Lisa Willis
ALM's Daily Business Review
Lisa Willis is a senior litigation reporter at ALM, covering breaking news, trials, verdicts, settlements and analysis for the Daily Business Review, Law.com and other leading legal publications. An Emmy Award-winning journalist, Lisa has built a diverse career as a news anchor, reporter, weathercaster, writer, news director and marketing specialist, with experience across top markets including South Florida, New York, Baltimore, Seattle, Charleston and Myrtle Beach.
Raychel Lean
Account Manager, Reputation Ink.
2025 LMASF chair Raychel Lean has experience as both a legal journalist and marketer. As account manager for Reputation Ink, she helps law firms develop insightful content and strategic thought leadership that establishes them as authorities in their fields. She is also a former award-winning legal journalist and managing editor with ALM, where she oversaw the Daily Business Review publication in South Florida.
Jolie Balido
CEO, Newstar Media.
LMASF vice chair Jolie Balido is a seasoned marketing, PR and business strategist with over 20 years of experience. As CEO of Newstar Media, Jolie helps businesses navigate high-stakes communications, develop strategic marketing initiatives and drive growth. She has led successful agencies, advised clients on crisis management, built impactful brands and received multiple industry awards. Jolie is also a former Miami Herald reporter and has held leadership roles with several local organizations, including the Greater Miami Chamber of Commerce and Big Brothers Big Sisters of Miami.
If you have any questions please contact LMAsoutheast@legalmarketing.org.