Learn about what’s new and what’s next for our profession with two fast-paced TED-style talks, followed by an interactive Q&A about the future of law firms, legal marketing, and our careers. Our speakers will discuss creating a “skunkworks,” a strategic innovation lab to develop your best—and most experimental—ideas. Then, hear about how one law firm used innovative thinking to create a foothold in the Metaverse. After both TED-style talks, all speakers will reflect on the future of the profession and field your pressing questions.

Builden Partners’ Jocelyn Brumbaugh and Sara Goddard will unpack the five things consultants do differently when working with attorneys and how these tools can make the difference between a reactive department of order-takers and proactive marketers who drive strategy. Learn practical steps to start a skunkworks marketing consulting agency within their existing department – one that will be an indispensable part of firm strategy with a seat at the table.

Web 3.0 and the metaverse are rapidly evolving and gaining momentum, and this evolution brings unique opportunities and challenges for all businesses. The metaverse is creating jobs and attracting attention from a wide array of industries including financial services, real estate, entertainment, retail, architecture and more. Hear from the strategist/marketer of the first legal community in the Metaverse, Lance Wyllie of LawCity, and Julie Gurney from Benesch, the first AmLaw firm to establish a presence within LawCity on what they anticipate as the next digital revolution. 

Jocelyn Brumbaugh, Founder, Builden Partners

Sara Goddard, Director of Client Projects, Builden Partners

Julie Gurney, Director of Marketing & Client Development, Benesch

Lance Wyllie, Metaverse Strategist, LawCity