Don’t Get Derailed: Tips for Keeping Your Strategic Initiatives on Track

Tuesday, February 18 | Noon - 1 p.m. CT

Join Amber Vincent for a practical program designed to help legal marketers turn strategic plans into lasting progress. This session offers actionable tips to overcome common roadblocks that can stall momentum, such as shifting priorities, resource constraints, and the need for alignment and accountability across teams. Legal marketers play a critical role in keeping attorneys and practice groups on task to accomplish their goals—a challenge when key steps rely on attorney input and action.

In this session, discover proven strategies, frameworks, and insider insights to keep initiatives on track, even when hurdles arise. With a focus on adaptability, collaboration, and sustainable progress, this program equips you with tools to advance strategic initiatives, ensuring that firm goals stay top of mind and on target. Don’t let your strategic initiatives fall by the wayside—stay on track and see them through to the finish line!

LMA Body of Knowledge: Marketing Management & Leadership

Speaker:

Amber Vincent
President, Alyn-Weiss & Associates

Amber Vincent is president of Alyn-Weiss & Associates, a consulting firm exclusively focused on creating strategic marketing plans and differentiating ways to market for small-to-midsize law firms across the United States. Her team brings an energetic approach to blending digital and traditional marketing tactics to help lawyers and law firms stay relevant and connected with key contacts for business development. She works with business, defense, and plaintiffs law firms and their internal marketers to pinpoint marketing methods which strengthen referrals lines and generate potential clients. For over 22 years, Amber has lectured at numerous legal associations and business groups on trends in legal marketing, and worked with lawyers across the country providing tips and guidance on how they might fulfill their work and personal goals. She is a member of the American Bar Association’s Law Practice Management Section, Young Lawyers Division and Women Rainmakers. She is also past chair of the Legal Marketing Association’s Rocky Mountain Chapter and a member of the Denver and Midwest LMA chapters.

Details:
A Zoom link will be emailed in advance of the event only. 

Cost:
LMA Members: Complimentary!
Prospective LMA Members: $20

For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org