Domain: Technology Management

Research suggests that up to 70 percent of CRM implementations fail to meet expectations. This not only results in a tremendous loss of money, time and resources, but also stress and anxiety for marketing professionals trying to implement the systems.

But CRM systems don’t have to drive you crazy. During this therapy session (aka, presentation), marketing professionals who have implemented a variety of CRM systems will share their biggest headaches and frustrations from a “therapy couch.” And, the CRM “doctor” will offer some of the most successful “treatments/remedies” that include best practices for CRM success.

In this engaging and outside-the-box presentation, you will benefit from a “CRM therapy” session covering a variety of topics.

Topics include:

• The top reasons why CRM initiatives fail — and how to avoid them
• Preventing denial by constructing a plan to enhance CRM success
• Overcoming “delusional expectations” by setting realistic goals and achieving them
• Dealing with data quality depression
• Getting ”borderline personalities” to work together as a team

Presenter(s):
Christina Fritsch, Founder and CRM Success Consultant, CLIENTSFirst Consulting
Jacqueline Madarang, Senior Marketing Technology Manager, Bradley Arant Boult Cummings LLP
Paul Bonner, Director of Marketing, Venable LLP
Serena LeGrow, Director of Business Intelligence and International Development, Arnold & Porter Kaye Scholer LLP

Member Price: $59
Prospective Member Price: $79