Baton Rouge-New Orleans: Demystifying Business Development: Proven Strategies for Growing Your Firm's Market Share

Thursday, April 17 | Noon - 1 p.m. CT

The New Orleans Chapter, Association of Legal Administrators, and the Legal Marketing Association are excited to jointly host an educational and informative session on Business Development. 

Session Topic: Demystifying Business Development: Proven Strategies for Growing Your Firm's Market Share 

Ask any lawyer how they grew their book last year, and you'll likely get a dozen different answers. While understanding various business development tactics is helpful, it doesn't reveal the bigger picture--or how firm leaders and business professionals can implement scalable processes that drive real change and impact the bottom line. Factor in the nuances of local market dynamics and expanding your firm's market share can start to feel like solving a Rubik's cube--where every move must align for success. This session will decode the unique business development landscape in New Orleans and Baton Rouge, uncover the common strategies rainmakers use to win work, and outline an industry- and practice-agnostic framework for building high-value relationships that translate into revenue growth. Attendees will gain actionable insights to better support attorneys, optimize firm resources, and create a business development strategy that delivers measurable results.

LMA Body of Knowledge: Business Development 

Speaker:
Elizabeth Brick
President, Coterie Strategies

Elizabeth launched Coterie Strategies after more than a decade of experience in legal marketing and business development at regional and national firms. She helps lawyers unlock and maximize their revenue potential through strategic growth initiatives and one-to-one coaching that drive measurable impact to the bottom line. Elizabeth served as the 2024 President of the Legal Marketing Association's Southwest Region and is also an Advisory Council Member for the Harvard Business Review.

Location:
Central City BBQ
1201 S. Rampart Street
New Orleans, LA 70113

Cost:
LMA Members: $20
Prospective LMA Members: $40

Thank You to ALA's Sponsor:

Thank You to LMA's Sponsor: 

For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org