AI OH MY: Marketing Policies That Won’t Get You Sued

Wednesday, April 9 | Noon - 1 p.m. CT

Whether you work at a large firm, small firm, or internal, AI will fall on your doorstep. Building a comprehensive policy for AI use now will minimize legal risk and optimize the firm's marketing capacity to find and engage with the right clients.
In this workshop, Dan Farkas will address the three questions any communicator must consider before incorporating AI into their work:

• What can AI do really well? 
• Where does AI struggle? 
• How do I create an ethically responsible and legally viable process that keeps me out of trouble? 

This workshop will help you create an AI policy for your firm and the clients you serve. The takeaways also allow you to bring a diverse team together at the office upon the conference's completion to act upon the lessons learned. Required

LMA Body of Knowledge: Technology Management

Speaker:
Dan Farkas
Strategic Communication Professor, Ohio University 

Professional Wearer of Many Hats isn’t something you can put on a LinkedIn profile, but it may be the best way to describe me. Dan is a Professor of Strategic Communication at Ohio University, where he teaches research, strategy, content creation, measurement, and analytics courses. He’s also a business owner when not chasing late homework or his two kids. His latest venture is Pass PR, which aims to mind the gap between employer needs and employee capacity. Dan’s been called 'A recognized thought leader in the PR…. he also is a sought-after speaker on both national and local levels who is an exceptional storyteller drawing on his collective experience as a former journalist and current practitioner and instructor.' His book, Strategic Content Marketing: Creating Effective Content in Practice, is out now. You can also hear him on The Strategic Communicator Podcast, part of the Marketing Podcast Network. In a former life, Dan earned more than 20 awards for his work in television news. His work appeared on CNN, MSNBC, and SI.com.

Details:
A Zoom link will be emailed in advance of the event. 

Cost:
LMA Members: $20
Prospective LMA Members: $40

For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org