Cryptocurrencies continue to be a hot topic. The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications. Legal marketers should be prepared for the expansion of practice groups around blockchain and cryptocurrencies. Clients will no doubt be curious how this emerging technology may change how they live and work. The legal space will most likely be one of the first places they turn for answers. This is a complex, technical topic, but understanding the basics is critical for the legal market and those who promote it.