Domain: Business Development
In a recent survey of legal marketing and business development leaders, 60% agreed they are now seen as expert advisors who drive strategic outcomes. However, less than half identified their business development efforts as successful. With a seat at the table, the next big challenge for these leaders is operationalizing a more strategic approach to business development across their firm. But, what does that look like? Join us for a discussion on the different stages of business development maturity, a look at what firms are doing today, and key actions you can take to advance your firm’s position.
Presenter(s):
Brad Stites, Senior Commercial Director, LexisNexis InterAction
Meghan Frank, Global Marketing Director, LexisNexis InterAction
Member Price: $59
Prospective Member Price: $79