Sponsored: The Importance of Marketing and Business Development in Legal Innovation and Client Centricity

Sponsored: The Importance of Marketing and Business Development in Legal Innovation and Client Centricity

In the spring of 2020, law firms swiftly reacted to COVID-19 and greatly slowed or halted their marketing and BD campaigns. Now two years into the pandemic, Scott Incognito (Williams Lea) shares insights into how firms are looking to reignite their marketing strategies to capitalize on growing client needs and an increasingly competitive legal market.