Small Budgets, Big Events: How to Maximize Events with Modest Resources

Sponsored by: Solo/Small Team SIG
Domain: Business Development
BoK Competency: Event Management

Planning and executing events with limited resources can be challenging – especially when your team is small, your budget is small, and your time is limited. In this round robin panel, marketing professionals will share their favorite tips on how to stretch resources and strategically plan for successful events. They will talk about event strategy, logistical planning, delighting guests, marketing your event, and tracking ROI. Their tips will address both educational and social/entertainment events for clients, potential clients, and referral sources.

Learning Outcomes:

• Identify ways to stretch event budgets and prioritize most important elements.
• Learn tricks & tips for efficient logistical planning and how to incorporate small, inexpensive details. 
• Before & After: Discuss event promotion and post-event evaluation and ROI, identifying low-budget solutions for both.

Presenters:
Susan Gorham, Director of Marketing, Gross, Mendelsohn & Associates, P.A.
Marissa Panchal, Marketing Coordinator, Gross, Mendelsohn & Associates, P.A.
Sarah Hazel, Director of Marketing & Business Development, BCM Law, P.C.
Kelsey Reeves, Senior Marketing & Events Manager, Jones Walker LLP