Northeast Recording: The 5 W's of Competitive Inte

Northeast Recording: The 5 W's of Competitive Inte

Recorded 6/3/2021

Join our esteemed panel as we explore the challenges and questions facing firms considering Competitive Intelligence programs. Why should law firms implement CI into their client engagement process? When should you begin? What resources should you prioritize? Which technology solutions are available to assist with the process? Who are your internal champions that can help achieve your goals? 

We’ll also examine some of the “hows,” including how you can use intelligence to inform your decisions and how to staff a CI program and, most importantly, how you can achieve your goals.

Panelists:

Rachel Merrick Maggs
Rachel Merrick Maggs
Chief Marketing Officer
Fish & Richardson

Meg Evans
Meg Evans
Director of Knowledge Management
Research Services
Goulston & Storrs

Joe Toomey
Joe Toomey
Product Manager,
Professional Services Global Intelligence

Michelle Murray
Moderator
Michelle Murray
Senior Consultant
PP&C Consulting

COST: LMA members complimentary.  All others $25

S&P Global Market Intelligence