*Please note: this session is closed to media*

The events of the past few years have underscored the enormous opportunity that exists for law firms to contribute meaningfully to social, political, and economic issues in the national consciousness. But, as firms have stepped forward to demonstrate their commitment to being part of the solution, many have stumbled. Good intentions are not enough; it’s important that firms participate in these critical conversations in right way, with transparency and authenticity.

Our session will begin with an overview of the current media landscape and the opportunities – and expectations ¬– for law firms to demonstrate real values in their actions and communications. We will also discuss potential hazards to avoid and the dangers of perceived hypocrisy or lack of transparency. 

The central part of our session will focus the ways in which firms should communicate their values – through their brand messaging, internal communications, owned and social channels, and earned media activities. This component of the session will propel participants to think critically about steps their firms are taking to act on and communicate about their values both internally and externally.