Strategy and Storytelling: Elevating your RFP Responses and Pitches
Tuesday, October 8 | 11:30 a.m. - 1 p.m. ET
It’s time to talk about our favorite topic – RFP responses and pitches! For many of us, putting these together is a dreaded task. There are a lot of moving parts and working with the attorneys can be challenging. But the reality is that our work on RFPs and pitches provides us with the opportunity to have a direct impact on bringing in new clients. And, if we play our cards right, it can help us build strong relationships with attorneys who can turn into internal advocates on our behalf.
But what makes a good RFP response or pitch? Join us as we dive into how to create an effective process for RFPs and pitches and what can truly make yours stand out for the greatest impact. From start to finish, we will cover everything you need to know about how to turn your pitches and RFPs into wins for your attorneys and the firm.
Location:Smith Gambrell & Russell, LLP
1105 W. Peachtree St. N.E.
Suite 1000
Atlanta, GA 30309
404-815-3500
Cost:LMA Members: $20
Prospective Members: $40
Speakers:
Heather McCullough
Co-Founder, Chief Growth Officer
Society 54
Society 54 Co-Founder and Chief Growth Officer, Heather McCullough, is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side. Heather represents the power of hard work, strategy and collaboration. For more than 20 years, she has brought game-changing results to professional services firms across the country. In addition to her Society 54 work, Heather is also co-founder and Partner of Society Tech, a technology company that utilizes the proprietary software INform to help law firms track and analyze their business development efforts.
Emily Hillman
Manager and Coaching Consultant
Society 54
Emily Hillman has spent 16 years working in marketing and business development, ten of which have been within the legal industry. Her diverse experience includes public relations for law firms, several years spent in-house as a business development manager wearing various hats, and her current role as a manager and coaching consultant for Society 54. At Society 54, Emily consults with law firm marketing and business development teams of varying sizes, offering her experience and expertise to provide support and efficiencies to the teams with which she works. In addition to supporting in-house marketing and business development teams, Emily serves as a business development coach for attorneys and regularly presents to firms on a myriad of business development topics.
Sponsors:For questions or concerns about your event registration, please contact LMAsoutheast@legalmarketing.org