Building Bridges: Effective Contact and Relationship Management Techniques
Wednesday, November 13 | 11:30 a.m. - 1 p.m. ET
While CRM systems and other marketing technology are supposed to be about improving relationships, law firms’ relationships with these systems have been challenging at best. Research shows that for years (decades, actually) firms have had a love-hate relationship with these systems.
Marketing and BD professionals start starry-eyed during the selection and implementation phases, thinking that these tools will help to identify and expand connections with clients and other key contacts that are so important and will help to keep up with key information and interactions to improve communication and coordination.
But while the technology is supposed to be the firm’s best friend, over time, the relationship can become estranged. After the initial honeymoon period, firms often discover that the technology isn't meeting their needs or expectations.
Sound familiar? If your Marketing/BD team has an on-again, off-again relationship with technology, this presentation will help you figure out how to reconcile – because breaking up can be hard (and expensive and time-consuming) to do.
Chris Fritsch, CRM Success Consultant and Founder of CLIENTSFirst Consulting will counsel firms on how to improve their relationship with marketing technology. She will also share information, ideas, and best practices for building long-term, mutually beneficial relationships with these systems.
Location:Hall Booth Smith, P.C.
191 Peachtree Road NE
Suite 2900
Atlanta, GA 30303
Cost:LMA Members: $20
Prospective Members: $40
Speakers:
Chris Fritsch
President
ClientsFirst Consulting
Chris Fritsch is a CRM Success and Business Development Technology Consultant and the founder of ClientsFirst Consulting. For more than 18 years, Chris and her team of 80+ CRM and data quality consultants have been working together with hundreds of firms to help them successfully select and implement CRM and related and integrated technology. She is a recognized thought leader, speaking frequently on CRM success, and the author of the CRMSuccess blog. Chris was inducted as a Fellow of the College of Law Practice Management for her contributions to the industry. Before founding ClientsFirst Consulting in 2007, Chris was a top sales professional and Legal Technologist at an Am Law 50 firm. She holds a law degree from Emory University.
Sponsors:For questions or concerns about your event registration, please contact LMAsoutheast@legalmarketing.org