Navigating the Internet Marketing Minefield

How to Avoid Ethical Violations Event

Wednesday, November 13 | 4 - 5 p.m. MST

Please join us as we discuss internet marketing and how to avoid ethical violations for law firms. Immediately following the presentation, we will walk to a happy hour sponsored by Esquire Interactive.

The internet offers more opportunities than ever for law firm marketing. However, video, AI, and marketing delegation (especially to external agencies) can pose significant risk of unintended ethics violations.

In this presentation, we’ll review attorney ethics requirements, and also show how these requirements apply to several outrageous attorney videos (and an SNL attorney skit) and other marketing. The program will focus on the “do’s” and “don’ts” of legal marketing, and participants will learn:

• How the attorney ethics rules apply in different marketing avenues, including websites, video, social media, and reviews, 
• How to avoid ethics rules violations not only in initial marketing creatives, but also in extended marketing posts (such as reposting videos on social media), 
• Frequently-used legal marketing messages that should be avoided, and 
• How to create a process that ensures ethics compliance.

This program may qualify for CLE for attorneys. Immediately following the presentation, we will go to happy hour sponsored by Esquire Interactive.

LMA Body of Knowledge:  Business of Law, and Communications

Speaker:
Jeff Lantz
CEO, Esquire Interactive LLC

Jeff is an attorney and the CEO of Esquire Interactive LLC, an interactive digital marketing agency that has served hundreds of attorneys since 2009, and which developed the ePRESQ™ platform for law firm WordPress websites, FirmMetrics™, and FirmReviews™. Jeff is passionate about helping attorneys and legal marketers develop successful integrated marketing plans. He has given dozens of presentations and wrote numerous published articles about law firm marketing. He is also an ABA book author - Internet Branding for Lawyers: Building the Client-Centered Website. He previously founded and sold three social media companies, practiced law as a corporate/securities attorney at Snell & Wilmer, and served as a senior attorney for BHP Billiton and as the General Counsel for Westar Aerospace & Defense Group. He graduated from Indiana University with an MBA in Finance, and with a J.D. (Cum Laude), where he was a member of Law Review.

Location:
Perkins Coie
2525 East Camelback Road
Suite 500
Phoenix, AZ 85016-4227

Cost:
LMA Members: $20
Prospective LMA Members: $40

Thank You to Our Sponsor! 

For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org