LMASE Business Development Bootcamp - Session 4

Recorded April 7, 2021

This recording was part of the LMASE Business Development Bootcamp series. This program was designed for members in entry to mid-level business development roles looking to build their skill set and chart their path in the legal marketing industry.

Mo Bunnell, the CEO & Founder of Bunnell Idea Group, led the program. Industry experts spoke about best practices for implementing Mo’s ideas and provided tips that will lead you to success.

The month-long program consisted of four sessions that gave attendees the tools to hone their business development skills in pricing, data, client experience, opportunity spotting, looking to the future, and more!

Mo taught during the first hour of each session followed by discussions with business development experts from the legal and consulting industries during the second hour.

The Coach: Mo Bunnell

Mo Bunnell is CEO & Founder of Bunnell Idea Group, a training, coaching, and consulting firm specializing in business development & sales training. As a consultant and keynote speaker, he has worked with senior executives and executive teams in organizations ranging from Fortune 500s, law firms, professional service firms, and nonprofits.

Mo developed a business development system called GrowBIG®. It is an authentic approach to business development, backed by behavioral science, executed using practical processes and tools. GrowBIG® is a complete system for growth covering every skill needed to be great at bringing in business.

Second Hour Speakers:
Lee Watts - Chief Marketing Officer at Smith, Gambrell & Russell
Michelle Martinez Reyes - Chief Relations Officer, Kelley Kronenberg
Brandi Hobbs - Chief Strategy Officer, Bell, Davis & Pitt
Wendy Tucker - Senior Director, Pitch and Proposal, DLA Piper
Erin Ryan - Senior Business Development Manager, McGuireWoods (moderator)

Cost:

$30 for LMA Members
$50 for Prospective Members