Content Hub Feeds

Technology Management Webinars

12345678910Last

Marketing Management and Leadership Webinars

12345678910Last

Communications Webinars

First678910111214

Client Services Webinars

12345

Business of Law Webinars

123456789

Business Development Webinars

12345678910Last

Webinars

12345678910Last

Business Development Edu

Business Development Events

Business of Law Edu

Financial Outlook for Legal Marketers: Understanding the Impact of 2020 and What Lies Ahead

Financial Outlook for Legal Marketers: Understanding the Impact of 2020 and What Lies Ahead

Domain: Business of Law

*Please note: this session is closed to media*

There is a remarkable 30-year relationship between US recessions and the AmLaw 100 profit margin. Margins typically fall prior to recessions and rise thereafter. A quick recession enveloped the world in 2020 due to the global COVID-19 pandemic. However, law firm profit margins actually increased from 2019 to 2020. How can this unusual effect be explained? Using insights from three decades of data, we unravel the sequence of unprecedented events and ensuing complex interplay between industry demand and cost management. Marketing and business development expenditures also dramatically reduced. What did law firms do in such an environment? What is its likely trajectory for the future?

Learning Outcomes:
  • Understand the criticality of profit margin and its historical trend 
  • Comprehend US recessions and their impacts
  • Unravel what happened in 2020; and its implications to the present
  • Discuss marketing and business development expense trends
  • Use insights to improve financial acumen and become more strategic 
Presenters:
Madhav Srinivasan, Chief Financial Officer, Hunton Andrews Kurth LLP 
Koree Khongphand-Huckman, Chief Marketing & Business Development Officer, Foley & Lardner LLP

Price: 
Member Price: $59
Prospective Member Price: $79


Business of Law Events

Client Services Edu

Client Services Events

Communications Edu

Communications Events

Marketing Management and Leadership Edu

Marketing Management and Leadership Events

Technology Management Edu

Technology Management Events