Lawyers, Be LinkedIn or Be Left Out
Tuesday, October 29 | 12 p.m. - 1 p.m. ET
Last year alone, there were over 100 changes made to LinkedIn. During this webinar with legal marketing and business development advisor, Nancy Myrland, she will help you understand which are important and which to ignore. She will also help you understand the best way to use LinkedIn effectively to build personal brands, practices, and careers.
Research continues to show us GC and C-Suite execs are looking to LinkedIn more than ever. The survey differences in the last 5 years have been dramatic. GCs and C-Suites continue to tell us they view the platform as a credible source when researching outside counsel. They are also paying more attention to lawyers’ profiles and recommendations.
Now is not the time to sit back, allowing others to build the reputations and relationships they should be building.
We'll discuss:
• The Pandemic Effect: How everything changed overnight and why that hasn’t changed now that things are a bit calmer
• What are the tools TODAY that will help maximize lawyers' BD time on LinkedIn?
• How to structure training to help your lawyers use LinkedIn effectively.
Learning Objectives
1) Nancy will make attendees’ lives easier by summarizing the recent changes they need to pay attention to, and which they can ignore at this time.
2) Nancy will help attendees understand how lawyers best respond to LinkedIn training so that attendees’ hard work and training resources are used wisely.
3) Nancy will provide best practices that can be used on LinkedIn to facilitate building lawyers’ reputations and relationships, which help build their practice.
Who will benefit most from attending this program?
Those in marketing and business development who are responsible for helping their lawyers learn how to use LinkedIn wisely, safely, ethically, and efficiently, as well as those who would like to learn how to use LinkedIn for their own personal brand.
Cost:LMA Members: $20
Prospective LMA Members: $40
Locations:Columbia:
Burr & Forman
1221 Main St #1800
Columbia, SC 29201
Charleston:
Maynard Nexsen
205 King Street, Suite 400
Charleston, SC 29401
Virtual: Upon completing registration a Zoom link will be provided in your confirmation email.
Speaker:
Nancy Myrland
President
Myrland Marketing & Social Media
As the 2023 inductee into the LMA Hall of Fame, Nancy began her career in sales, management, and marketing in corporate America with Time Warner. Nancy entered legal marketing as a first-chair Director of Marketing for Baker & Daniels, now known as Faegre Drinker. She is celebrating over 20 years in business as a Marketing & Business Development Advisor, specializing in content, social, and digital media, as well as personal branding. She helps lawyers learn how to integrate all marketing disciplines to grow their practices and careers.
She is a highly respected LinkedIn trainer, as well as a content, podcasting, video, blogging, livestreaming, and Zoom & virtual presentation trainer & coach. At her core, she is skilled at the creation of integrated marketing and business development plans.
Nancy helps lawyers learn how to use social and digital media wisely, safely, ethically, and efficiently to develop relationships with those who have an impact on the strength and growth of their practices and careers.
She also leads firms and companies through their online social and digital media communications strategy when dealing with high-stakes, visible cases.
As an early and constant adopter of social and digital media, including AI, Nancy is a long-time blogger at The Myrland Marketing Minute Blog, as well as the host of 2 podcasts, Legal Marketing Minutes & Legal Marketing Moments. In 2023, she launched One Thought In 30 Seconds, her ambitious attempt to share one valuable marketing and business development piece of advice on video in under 30 seconds (much harder than it sounds!).
For questions or concerns about your event registration, please contact lmasoutheast@legalmarketing.org