Style, or Substance? Firms Talk a Good Game, but Where is the Value, Really?
Tuesday, October 15 | 12 to 1 p.m. MT
You’re Invited: Join LMA Denver for an exciting and candid panel discussion that pairs client and lawyer on stage for some real talk—moderated by a senior business development pro. Multiple recent studies reveal declines in client loyalty toward service providers. Expertise is table stakes; clients also want to like and trust the providers they hire. And clients and law firms alike strive to identify and define “value,” in all its myriad forms.
So what value-adds are working, and which fall flat? Join the discussion to find out.
LMA Body of Knowledge: Client Services, and Business Development
Speakers:
Craig Knobbe
Partner,
Lathrop GPM,
Franchise & Distributions Group
Craig focuses on commercial transactions, franchise and distribution matters, and mergers and acquisitions. Clients – ranging from startups to private equity to large well-established companies – rely on Craig's advice to guide them through complex legal issues in their transactions. He enjoys helping clients achieve their goals and takes a creative, diligent, and flexible approach to resolving legal challenges. Craig sets himself apart by listening closely to his clients, understanding and assessing their needs, and then being creative in crafting practical solutions that fit their long-term strategic goals.
Sherin Sakr
Chief Legal Officer,
Sky Zone
Sherin brings more than 15 years of in-house experience to her role as Chief Legal Officer of Sky Zone. As the former Chief Legal Officer of one of the nation’s largest health and wellness companies, Sherin has worked with scores of attorneys and law firms across the nation. Sherin is also an accomplished keynote speaker and presents to law firms in particular on her experiences as a diverse attorney and how the legal industry can encourage more diverse lawyers to be authentic and thrive at work.
Debbie Campbell
Senior Content & Communications Manager,
Holland & Hart LLP
As a reformed lawyer and accomplished communications and marketing professional, Debbie helps lawyers and law firms develop strategic messages tailored to unique—and highly discriminating—audiences. She guides lawyers to understand what information clients need—and don’t need—to make purchasing decisions, and then crafts persuasive, engaging stories. Debbie is always on the lookout for innovative tools, workflows, and other ways to add value for firms, lawyers, and clients.
Location:
Holland & Hart
555 17th Street
Suite 3200
Denver, CO 80202
Cost:
LMA Members: $25
Non-Members: $45
Lunch will be provided.
For questions or concerns about your event registration, please contact
lmasouthwest@legalmarketing.org