Domain: Business of Law

Having a sector focus has become all the rage. Today, 118 of Am Law’s top 200 firms claim to have a sector focus. But, in reality, there are more “fakers” than “makers.”

Through a case study, you will evaluate sector effectiveness, identify opportunities and develop a plan to create an authentic sector focus and institute a real competitive edge. You will leave this session with a new and enlightened perspective on what goes into building a credible sector strategy, the measurable benefits it delivers to clients and what it actually takes to make it work in the real world.

Topics include:

• Through a dynamic activity, how to think differently about your next wave of marketing
• The differences between identifying sector as a label and sector as a strategy
• The critical aspects of an effective sector strategy and how to drive performance on each
• Extra networking opportunity: Enjoy getting to know and working with peers, instead of sitting beside them wondering how to introduce yourself

Presenter(s):
Elizabeth Duffy, Vice President, Acritas US, Inc.
Gillian Ward, Chief Marketing Officer, Baker Botts LLP 

Member Price: $59
Prospective Member Price: $79