Step into a world where marketing technology is a catalyst for efficiency and business development. Join us as we unveil an array of transformative tools:

• Immerse yourself in the possibilities of generative AI. Witness the power of ChatGPT assisting and empowering you to generate compelling content  effortlessly.
• Uncover hard-to-find contact information or large data projects with Hunter.io.
• Navigate the success of a business development coaching program using Pipeline Plus
• Witness the metamorphosis of project management and collaboration with Airtable.

Each of these tools will be discussed using examples that were implemented at a 100-attorney law firm. Join us for this exciting session to utilize forward-thinking marketing technology to improve processes and unlock business development success.

Learning Outcomes:

• Identify a stack of tools that can be used to improve efficiencies and outputs in a business development setting
• Share and discuss specific use cases that can be implemented at any firm, by any attorney, or specific practice area
• Gain insights into how marketing technology can enhance business efficiency and drive growth through the specific use case