Sponsored by: Marketing Technology SIG
Domains: Technology Management & Marketing Management and Leadership
BoK Competencies: Client and Relationship Management (CRM), Department Management, Budgeting, Marketing Planning

As we pass the halfway mark of the year, it's time to reflect on the progress we've made. From tackling new projects and adopting innovative tools to beginning budget reviews—what a journey it's been!

Join the Marketing Technology SIG for an engaging roundtable where we’ll share and learn from each other’s experiences with marketing technology. Whether it's success stories, lessons from failures, or insightful moments, we’ll cover a wide range of topics, including CRM, Project Management, Intradepartmental Collaboration, Generative AI, Digital Marketing, and more.

The recording will consist of breakout room recaps and an open discussion, where everyone can share insights and takeaways from the program.

Breakout room topics will include:

• Project Management / Project Tracking Tools
• CRM Woes & Wins
• Intradepartmental Collaboration – IT, Finance, Business Development & More
• Generative AI in Marketing Technology/Digital Marketing

Don't miss this opportunity to share, connect, collaborate, and grow together!

Learning Outcomes:

• Share experiences with fellow Marketing Technologists
• Explore pitfalls to avoid and successes to emulate from peers
• Build confidence in your skillset in a variety of key topic areas

Facilitators:
Michelle Woodyear, Principal Consultant, Mount Insights
Walter McCorkle, LMA Marketing Technology SIG Chair
Yvonne Sexton, CIO, Bradley
Julie Fisher, LMA Social Media & Digital Marketing SIG Chair