Domain: Business of Law

You might have the resources to handle public relations in-house, but if not, you must identify a PR partner that fits with your firm. Do you know how? Do you need help getting started? This session will provide perspectives from those in law firms and PR agencies on how to select a PR partner who feels less like an external consultant and more like a part of your internal team.

Topics include:

• How to evaluate your current PR agency
• When to do an RFP
• What a PR RFP should include
• Ways to review submissions to gain more information about agencies and how they will work with you
• What you shouldn’t ask for in an RFP

Presenter(s):
Michelle McCormick, Senior Vice President, Public Relations, Jaffe PR
Kevin Broyles, Co-managing Partner and Co-founder, FisherBroyles, LLP
Elizabeth Tumminia, Chief Marketing Officer, Pashman Stein Walder Hayden, P.C.

Member Price: $59
Prospective Member Price: $79