Minnesota: DIY Marketing for Small and Mid-Sized Law Firms

Midewest Region Minnesota Local Group logo

DIY Marketing for Small and Mid-Sized Law Firms 

Wednesday, May 22 | 11:30 a.m. - 1 p.m. CT 

When YOU are the resource, how do you get things done quickly and efficiently? By doing it yourself, of course, and leveraging the LMA member brain trust. Join legal tech nerds Laura Gutierrez and Dr. Lauren McNee Doherty for an interactive and useful fishbowl/Ask Me Anything (AMA) session on do-it-yourself marketing in small and midsize firms. We’ll be crowdsourcing real-life issues from LMAers before and during the session that solve problems efficiently and economically, discussed through the lens of workflow, marketing technology, and sustainability.

No topic is too big or too small! Laura and Lauren are prepared to tackle issues from mundane to remarkable. Here are some hot topics to get you started: 

  • Artificial intelligence and generative AI 
  • Email marketing 
  • Social – X (Twitter), Threads 
  • Podcasts 
  • Video 
  • Partnerships and sponsorships 
  • Print vs digital

Laura and Lauren have presented on DIY marketing for the LMA Midwest Regional Conference and the LMA Michigan Local Group. They co-authored an article for Attorney At Work, "Tips, Tools and Best Practices for DIY Legal Marketers in Small to Midsize Firms," that made the publication's list of "Top Legal Marketing Articles of 2023."


Dr. Lauren McNee Doherty
Marketing Manager at Pritzker Hageman

Dr. Lauren McNee Doherty is the Marketing Manager at Pritzker Hageman, where she helps attorneys obtain justice for injured people. Her team's strategic marketing campaigns have led to groundbreaking recoveries in niche areas of personal injury law, including Legionnaires' disease, food poisoning, burn injuries, and commercial truck accidents. Lauren is a long-time LMA volunteer and currently serves as Treasurer of the LMA Midwest Regional Board. Follow Lauren on LinkedIn.

Laura (Toledo) Gutierrez
Wordsmith & Digital Alchemist at {EM}Dash

Laura (Toledo) Gutierrez has spent the last two decades in midsized law firms DIYing everything from events and print collateral to experience databases and data automation. She’s currently a Sales and Project Manager at Content Pilot, a technology and strategy company for law firms, where she puts her writing and tech knowledge to good use. Laura also helps fellow legal marketers and business development professionals create strategic, custom marketing and tech solutions through her business, {EM}Dash. She is a long-time LMA volunteer, mostly recently serving as 2021 President for LMA Midwest Region. Follow Laura on LinkedIn.

11:30 a.m. – 1 p.m. CT
Lunch - 11:30 a.m. - Noon
Program - Noon - 1 p.m. 


Hybrid Location Options: 

Taft Law 

80 South 8th St, Floor 22
Minneapolis, MN 55402
-Lunch will be provided if you register a week in advance. Lunch and networking will begin at 11:30 a.m. followed by the program at 12:00 p.m.
-Please bring a photo ID and allow ample time to check in at the security desk first. 

A Zoom link will be emailed upon completing registration. Please enable your camera for interaction. 
The program will take place 11:30 – 1:00 p.m. CT. 

LMA Members: $20 
Prospective Members: $40

For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org.

Register Now