The following content is presented by the LMA West Region.

Domain: Technology Management

While most law firm marketers know that CRM can be a powerful tool in achieving their firm's strategic marketing and business development goals, getting over the hurdle of attorney buy-in and successful implementation can be a real challenge. In this panel presentation, participants will learn from legal industry experts (in-house marketers and service partners) who have been there. These experts will share what worked and the lessons they learned from successful CRM implementations. 

Presenters:
Jacqueline H. Madarang, Senior Marketing Technology Manager, Bradley Arant Boult Cummings LLP
Jasmine C. Trillos-Decarie, Chief Business Development Officer, Stoel Rives
Christina R. Fritsch, JD, CRM Success Consultant and Founder, CLIENTSFirst Consulting
Jason Bentley, Project Manager, Bradley Arant Boult Cummings, LLP
Jennifer M. Whittier, President, Cole Valley Software

Member Price: $0
Prospective Member Price: $59