Thursday, September 19 | 4 p.m. - 5:45 p.m. PT

A lively discussion that features industry leaders who will candidly share their insights as we explore hot topics and trends in our profession, including:

• Team Collaboration and Cross Functionality
• Working with Leadership at the Practice, Industry and Firm Level
• Client Service
• Investments in Marketing and Business Development
• Building and Leveraging Your Network

LMA Body of Knowledge:  Marketing Management & Leadership

Details:

Virtual w/ Optional In-person Watch Party Locations

In-person Watch Party Locations:

• Downtown Los Angeles | Munger, Tolles & Olson | 350 South Grand Avenue, 50Th Floor, Los Angeles, CA 90071
  
• Century City | Manatt, Phelps & Phillips, LLP | 2049 Century Park East, Suite 1700, Los Angeles, CA 90067
  
• Orange County | Payne & Fears | 4 Park Plaza Suite 1100, Irvine, CA 92614
  
• San Diego | Meyers Nave | 600 B St Suite 1650, San Diego, CA 92101
  
• Portland | Miller Nash LLP | 1140 SW Washington St Ste 700, Portland, OR 97205
• Seattle | Miller Nash LLP | 605 5th Ave S Ste 900 Seattle, WA 98104
• Sacramento | Kronick Moskovitz Tiedemann & Girard | 1331 Garden Highway, 2nd Floor, Sacramento, CA 95833
  

Member: Complimentary
Prospective LMA Member: $45

Speakers:

Kim Lyons
Chief Client Officer
Singleton Schreiber

Kim Lyons is a seasoned legal marketing executive with more than a decade of experience handling all manner of marketing and communications roles for some of the most prestigious firms in the nation. She has worked across multiple areas of law, from large corporate defense firms to boutique family law practices, handling various high-level responsibilities. She has extensive experience promoting firms and attorneys in a wide variety of practice areas, which has included implementing proactive and cutting-edge marketing and business development systems. Ms. Lyons previously served as the NW chair for the Legal Marketing Association, in which she led local activities, had extensive collaboration with the regional governing board, and directed several roles of committee members. She also serves as a member of the Consumer Attorneys of San Diego Women’s Caucus and Communications Committees, as well as volunteering on Public Justice’s Communications Committee.

Jennifer Mir
Sr. Director of Marketing 
Manatt, Phelps & Phillips, LLP

Jennifer Mir is the Senior Director of Marketing at Manatt, Phelps & Phillips LLP, where she leads a team of business professionals navigating all aspects of marketing, communications and business development for 450 attorneys and consultants across 11 U.S. locations. With nearly 20 years in professional services marketing, Jen embraces opportunities to develop and launch brand- and revenue-generating initiatives through consensus building and empowering teams. She is a former print journalist, reporting and editing for publications including the Los Angeles Times, the Daily Journal, The Prague Post and others. A devoted and longtime member of the Legal Marketing Association, Jen has served in several leadership roles, including as past president of the West Region Board of Directors. In her free time, Jen follows Dodgers baseball, drives around her three kids and listens to podcasts. 

Deborah Ruffins
Chief Marketing Officer
Perkins Coie LLP

Deborah Ruffins is a versatile marketing professional with nearly 30 years’ experience in diverse top tier firms and a proven record of effectiveness, quality and creativity. She lives for and is most energized by business, brand & marketing strategy development and implementation in the professional services industry. Deb’s personal passion is to help people be at their natural best through coaching, training & development of relationship, business development and presentation skills as well as individual personal and professional growth. In her current role as Chief Marketing Officer at Perkins Coie, she is responsible for all facets of the firm’s marketing and business development activities, where she guides and advances the firm’s commitment to exceptional client service. An active member of the Legal Marketing Association, Deb previously served as co-chair of the Annual Conference Advisory Committee. 

Cynthia Voth
Chief Client Officer
Miller Nash LLP 

Cynthia Voth is an experienced legal marketer, law firm leader, and administrator with a passion for collaborating with and coaching attorneys and other legal professionals on business development and delivering excellent client service. She has over 20 years of experience in legal marketing and is skilled at client development, team building, and strategic thinking. Dedicated to the advancement of the legal profession and active volunteer with the Legal Marketing Association, Cynthia previously served as president of the International Board of Directors and currently is on the West Region Board. She also founded LMA’s well-being committee. In her current role as Chief Client Officer at Miller Nash LLP she oversees the marketing/BD, IT, staffing, and intake departments.

Moderator:

Nat Slavin
Founder and Partner
Wicker Park Group

For more than 30 years Nat Slavin has facilitated important conversations between clients and their most valued law firms. First as an editor and publisher of the leading business magazine for in-house counsel and since 2007 as a founder of Wicker Park Group where they work with marketing, business development and client service teams to bring the voice of the client to the business of strengthening client relationships. Nat also regularly works with law firm leadership across the C-Suite on strategic programs including client and industry teams, internal collaboration, as well as client feedback programs. In addition to being a frequent law firm retreat and industry conference speaker, he is a Fellow in the College of Law Practice Management, an ALM Fellow and spent six years on the LMA International Board, including as President. He is a member of the LMA Hall of Fame, served as the first LMA West Region President, served on more than a dozen committees and task forces, and continues to support LMA through ongoing mentorship and volunteer service. He also has facilitated more than 200 client and firm leadership panels and hosts annual CMO and law firm Chair roundtables. 

For questions or concerns about your event registration, please contact lmawest@legalmarketing.org