Content Hub Feeds

Technology Management Webinars

1345678910Last

Marketing Management and Leadership Webinars

1345678910Last

Communications Webinars

1345678910Last

Client Services Webinars

12345

Business of Law Webinars

123456789

Business Development Webinars

123456789

Webinars

Deliberate Diversity: Intentional Inclusion - A Marketer’s Internal Role in Diversity & Inclusion

Deliberate Diversity: Intentional Inclusion - A Marketer’s Internal Role in Diversity & Inclusion

Sponsored by: Diversity, Equity & Inclusion SIG
Domain: Marketing Management and Leadership
Competency: Firm Organizational Structure and Dynamics

Law is one of the most relational and least diverse professions in the country. Legal marketers are in a strategic position to impact their firm’s diverse culture and the success of diverse attorneys in a meaningful way. This isn’t your law firm’s diversity training – which all too often leaves the diverse frustrated with the lack of progress and the OWL’s(tm) (Old White Leaders) feeling blamed. Co-facilitated by BridgeField Group’s Gen X African-American Female, Chief Executive Officer and their Baby Boomer Anglo Male Founder, this practical program will challenge you to become a part of the solution. Participants will discuss how marketers can help firms address and overcome the challenges of attracting, championing, and retaining diverse talent.

Learning Outcomes:

  • Understand how marketers are key to driving the business case for diversity – why it’s important and how it impacts the firm’s current and future KPIs and strategic positioning
  • Discuss how a marketer’s role can be used to overcome some of the impediments to achieving meaningful diversity and inclusion in the legal profession
  • Explore how marketing can be used to help firms attract and retain diverse talent
  • Learn how to facilitate the process of intentionally breaking down barriers, building trust, and creating a safe place for real diverse relationships to grow

Presenters: 
Chris W. Kirby, JD, Founder - Business and Professional Development Coach, Bridgefield Group
C. Dominica McGinnis, CEO - Business and Professional Development Coach, Bridgefield Group

Price: Complimentary for Members


Business Development Edu

Business Development Events

Business of Law Edu

CI Practitioners Corner
CI Practitioners Corner

Business of Law Events

Client Services Edu

Client Services Events

Communications Edu

Communications Events

Marketing Management and Leadership Edu

Marketing Management and Leadership Events

Technology Management Edu

Technology Management Events