Creating Human Connections: Online and IRL – Strategies for Attorneys to Build Authentic Relationships and Drive Business Development

Thursday, December 5 | Noon - 1 p.m. CT

We all know that successful business development hinges on strong relationships. This program will analyze three case studies that illustrate the intersection between online and in-person connections:

1. A lawyer receives press coverage, 
2. A lawyer attends a networking event, 
3. A lawyer seeks to connect with a hard-to-reach prospect or client. 

Jessica Aries will lead the discussion on building meaningful connections through a digital presence, while Holly Barocio will focus on translating these efforts into effective in-person business development.

Learning Objectives:

• Understand your role as a legal marketer in coaching and collaborating with attorneys on business development and enhancing their digital presence. 
• Learn strategies to help lawyers increase visibility while forming authentic connections through strategic business development touchpoints. 
• Gain clarity on where digital presence and business development intersect to ensure successful client development. 
• Attorneys will learn how to improve their business development efforts by building authentic relationships and leveraging digital strategies to elevate and enhance those connections.

Thank You to Our Speakers! 
 
Jessica Aries



Holly Barocio

LMA Body of Knowledge: Business Development

Details:
A Zoom link will be emailed in advance of the event. 

Cost:
Members: $25.00
Non-members: $45.00 

For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org