Communications

Words matter. Couple that with a bulletproof messaging strategy and a bold brand identity, and you’ll be setting yourself and your firm up for success.

Explore the Communications offerings to learn how to develop and implement internal and external messaging strategies that broaden the impact of your firm’s programs and brand position.

Enhanced Education Tools

Strengthen your communication skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

How to Use GA4 to Power Marketing Decisions in 2024: Part 2
May 09, 2024
How to Use GA4 to Power Marketing Decisions in 2024: Part 2
While Google Analytics 4 (GA4) collects a wealth of data, it’s important that legal marketers know how to filter spam and irrelevant traffic to get a better picture of user behavior and campaign effectiveness. In the second part of this series, learn how to use GA4 to get the information you...
Leveraging Public Relations for Business Development Success
Leveraging Public Relations for Business Development Success
An effective PR program aligns with and supports your firm’s...
Building Better Bios: What Actually Matters to In-House Counsel and Clients
Building Better Bios: What Actually Matters to In-House Counsel and Clients
Transform your attorney bios into high-powered business...
The "B" Word: Achieving Differentiation Through Branding
The "B" Word: Achieving Differentiation Through Branding
Unlock the power of branding to set your law firm apart in a...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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