A High-Trust Law Firm Culture – How Legal Marketers Can Move the Needle
Wednesday, May 8 | 11:45 a.m. - 1:45 p.m. ET
In law firms, a positive culture is priceless. It fosters a sense of community and collaboration and directly impacts the firm's ability to grow its business and retain top talent.
When a law firm prioritizes culture, it becomes a magnet for diverse professionals and encourages innovation and ethical practices. It also enormously impacts how clients are served.
However, when this cultural foundation is neglected or undermined, the consequences can be profound: high turnover, diminished morale and lack of cohesion can erode the firm's effectiveness and reputation.
This program will delve into the essential elements of fostering a robust firm culture, particularly how legal marketers can ignite the process. We’ll explore best practices of leadership, communication, inclusivity and collaboration across the firm. Attendees will learn strategies to help fortify their firm's foundation and help build a high-trust culture. Our expert panel will discuss:
- The elements of a high-trust culture that inspire collaboration and growth.
- The actions leaders should take to ensure the right culture exists.
- How the right culture can support marketing and business development efforts.
- How culture impacts recruiting and how to ensure that the lawyers firms hire are the right match.
Date and Time:
Wednesday, May 8, 2024
11:45 a.m. ET – Registration and Lunch
12:30 p.m. ET – Program
1:45 p.m. ET – Program Ends
Location:
Duane Morris LLP
1540 Broadway
14th Floor
New York, NY 10036
Entrance on north side of West 45th Street, between Sixth and Seventh Avenues
Cost:
Members: $25
Non-Members: $50
Lunch will be provided.
Speakers:
Michael Ellenhorn
Founder and CEO
Decipher Investigative Intelligence
As founder and CEO of Decipher Investigative Intelligence, Michael Ellenhorn helps his clients create safer, more productive and more profitable workplaces by equipping them with the investigative intelligence that drives successful talent strategies. He believes that empowering leaders to make more insightful and successful talent decisions, based on intelligence-driven transparency, is both the right thing to do and one which will change workplace culture and performance for the better.
With more than 25 years of experience in the legal industry, first as a trial lawyer and then as a leader in the international legal talent space, Mr. Ellenhorn and his team are well-positioned to counsel clients on winning talent strategies. He earned his B.A. from the University of Washington, his J.D. from Washington University in St. Louis School of Law, and studied business at the Cass Business School, City University of London. Michael is committed to community investment and serves on the Board of Directors of the Institute for Well-Being in Law.
Deborah Farone
CEO and Founder
Farone Advisors LLC
Deborah Farone is the author of the best-selling legal marketing book, “Best Practices: Marketing and Business Development for Law Firms” (PLI 2019), a work based on more than 60 interviews with successful law firm leaders and marketers, general counsel and innovators in the profession. Heidi K. Gardner, Ph.D., Distinguished Fellow, Harvard Law School’s Center on the Legal Profession, has called Ms. Farone “the leading expert in law firm marketing. Her advisory practice focuses on helping law firms and individual lawyers with their marketing strategy and department creation. She is also known for business development training and development and strategic planning, as well as speaking at law firm partner retreats and workshops around the world.
Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the world’s most prestigious law firms, Cravath Swaine & Moore LLP and Debevoise & Plimpton LLP. Prior to diving into the legal marketing profession, she honed her business development and communications skills by working at the global management consulting firm Towers Perrin, now Willis Towers Watson. In her early days, she worked both in the new business department and as an account executive at Ketchum Communications.
Ms. Farone was recently inducted as a Fellow in the College of Law Practice Management. She received her B.S. magna cum laude, in Mass Communications and Psychology from Boston University.
David Robert
Co-CEO
Loeb Leadership
David Robert is Co-Chief Executive Officer at Loeb Leadership – to which he brought over 20 years of experience as a thought leader in the areas of learning and development, change management and workplace culture, and having lead client engagements around building high performing, high trust workplace cultures. During these engagements, Mr. Robert works with leaders to challenge their perspective on what it means to lead while also preparing them to foster and protect the future they want for their organization.
Mr. Robert has held both internal and external consulting positions at companies across several industries and is the former CEO of Great Place to Work (Middle East). In addition to having complete P&L responsibility for the organization, he led the expansion of GPTW across the Middle East by partnering with hundreds of organizations to create high-trust, collaborative cultures that set the regional benchmark for all great workplaces. Previously, Mr. Robert worked with Blue Cross and Blue Shield as Director of Change Management. In that role, he was responsible for the overall people and culture strategy of the organization. He spent considerable time with the senior leadership team to align their behavior around a shared aspirational culture, while also helping to embed that vision into employee touchpoints such as recruitment, learning & development, and performance management.
Mr. Robert is currently a visiting lecturer in the Center for Leadership at the University of Dayton. He received his B.A from University of Massachusetts, Amherst, and an M.B.A. in Organizational Development from Johnson & Wales University; he became certified in Strategic Human Resources Leadership at Cornell University.
Allan Schoenberg
Chief Communications Officer
Vinson & Elkins LLP
Allan Schoenberg is a seasoned communications professional managing a dynamic team overseeing the communications and marketing endeavors at Vinson & Elkins. As Chief Communications Officer, Mr. Schoenberg oversees an array of critical functions, ranging from brand services and media relations to internal communications, lawyer and firm rankings, website management, and social media strategies. With a keen eye for the details of the firm's brand across stakeholders, he manages these facets to enhance the firm's brand visibility and cultivate a strong reputation.
In the ever-evolving landscape of communication, Mr. Schoenberg brings a wealth of experience to the table, particularly in the realm of business-to-business interactions. His professional journey has seen him ascend to leadership roles in renowned organizations such as Nasdaq, CME Group, Bloomberg LP, and Accenture. At the heart of Mr. Schoenberg's strategic approach lies a commitment to employing a multi-channel methodology. Recognizing the importance of a holistic strategy, his team weaves together various communication channels to amplify the firm's brand narrative. By combining traditional media, digital platforms, and internal communications, he helps craft a compelling and cohesive story that resonates with the target audience.
Mr. Schoenberg earned his undergraduate degree from Central Michigan University with a B.S. in Economics and his M.S. in Communications Management from Syracuse University.
For questions or concerns about your event registration, please contact lmanortheast@legalmarketing.org.