Be LinkedIn or Be Left Out, Lawyers:
The Why and How Making your Presence Known
Thursday, May 23 | noon - 1 p.m. ET
As lawyers, you need to understand that the best, most efficient business development tool is right in front of you. You can leverage your LinkedIn presence to build your reputation and relationships with those who are important to you, but you need a plan for professional use. This presentation will further your understanding of the importance of LinkedIn as a tool for growing your book of business and give you a road map for getting started, as well as highlighting best practices and ethical considerations in light of advertising and solicitation rules.
In this seminar:
- Participants will learn how to create a profile that helps them to be found by those they want to serve.
- Participants will discover how to use LinkedIn efficiently to help you create and nurture relationships.
- Participants will gain strategic insight into how to turn LinkedIn contacts into real connections.
- Participants will understand best practices for complying with ethical practice standards in light of attorney advertising and solicitation rules.
In-Person Location:
Louisville Bar Association
600 W. Main St. Ste 110
Louisville, KY 40202
This event is Hybrid
Cost:
LMA Members - $20
Non LMA Members $40
LMA Hybrid $15
LMA Non-Member Hybrid - $25
Speaker:
Nancy Myrland
Myrland Marketing & Social Media
I bring over twenty years of marketing, management, sales, content, social, and digital media experience to my clients. I understand the dynamics of a client/service provider relationship as I have thrived in both roles.
I spent several years early in my career in advertising sales and production. I then continued my sales career in the real estate field before answering the call to become a life-long marketer.
I spent ten valuable years in marketing with Time Warner, creating and implementing marketing and promotional campaigns in a fast-paced, business-to-consumer, entrepreneurial, numbers and budget-driven corporate environment.
I then entered law firm and legal marketing when I joined the law firm of Baker & Daniels, now known as Faegre Drinker, as their Director of Marketing. It was there that I learned the critical skills necessary for firms to create sound marketing strategy based on internal and external client needs and feedback. While in-house, I managed the marketing and community affairs department, which consisted of ten marketing professionals, along with overseeing the marketing and community affairs efforts of seven offices around the world.
I have always enjoyed interacting and working with employees and professionals at every level of the firm. I am a skilled, passionate, and motivational trainer, and I help put my clients at ease by being approachable and nonintimidating. I have a comfortable but appropriately assertive personality, am known to be creative, and I have the ability to interact with professionals at every level of every size firm. I am also known for making the complex simple.
I have managed mergers, name changes, new product and service development and rollout, office moves, team formation, communications strategy, and I have the ability to help think through complex situations and provide creative solutions and ideas.
Sponsor:
Please register at: https://www.loubar.org/calendar/registration/?eventno=2390
For questions or concerns about your event registration, please contact lmasoutheast@legalmarketing.org