LMA transformed its reimagined Annual Conference to a virtual experience to meet the needs of the evolving legal landscape. Over the course of four days, attendees experienced timely, elevated content from the industry's foremost speakers, panelists and partners.

The recorded programs from LMA's Annual Conference are geared for marketers of all levels, and map to the domains, skills and competencies outlined in the LMA Body of Knowledge (BoK). Among the presentations are case studies that show real life problems and solutions as well as practical presentations that address the predominant issues, challenges and opportunities that legal marketers face on a daily basis.

Purchase the entire bundle or click on the session titles below to purchase individual recordings.

Member Price: $299
Prospective Member Price: $499

Sessions fit into one of six domains within the BoK:

 Business Development

• Building a Coaching Program That Your Attorneys Will Love
• Chief Marketing and Business Development Officers as Change Agents
• Plaintiff Firm Deep Dive: Gain More Clients Through Strategic Digital Marketing
• Team Collaboration and Key Client Programs
• Taking Business Development to the Next Level

 
 Business of Law

• Aligning Marketing and Business Development Priorities with Partner Compensation… and Vice Versa
• Client-Focused Collaboration: Elevating the Role of Business Development
• Disrupting the Disruption
• Driving Diversity and Inclusion in the Legal Sector and Beyond
• Elevate. Collaborate. Innovate. General Counsel and Outside Counsel Conversations
• How COVID-19 Will Change the Business of Law, and What That Means for Legal Marketing
• How to Think Like a Legal Ops Professional
• Plaintiff Firms: Increase Profitability Using Quant Law Theory
• The Do’s and Don’ts of Virtual Onboarding and Integration
• The Fab Five: Addressing D&I From All Perspectives (Including the Clients)

 Client Services

• Disney Was Right: It’s a Small World, After All - When You Take Your Network International
• 2020 Next Big Thing: Service Metamorphosis 2.0 - Service Storytelling with Heroes and Villains
• Using Client Journey Mapping to Improve the Client Service Experience in the Time of COVID

  Communications

• Emerging as a Champion for your Client: Using Data to Innovate and Motivate
• Internal Communication in an Age of Dispersion
• How to Share Your Authenticity to Move DE&I Beyond Crisis Response
• Leveraging Pop Culture News to Fuel Content/PR Strategy
• The Power of Podcasting
• Turning Busy Lawyers Into Recognized Thought Leaders
• Why Brand Still Matters in the Age of Automation

 Marketing Management and Leadership

• Culture is Contagious
• Diversity, Equity and Inclusion Fireside Chat
• Effective Allyship: Speaking Up, Standing Up, and Avoiding the Pitfalls
• Fastest Growing Law Firms Management Strategies
• Five Pivotal Actions Marketers Can Take to Boost Diversity and Inclusion in Their Law Firms
• From Survive to Thrive: Top 10 Career Tips that Stand the Test of Time
• Leadership for Legal Marketers
• Main Stage: Practicing Well-Being Through Mindfulness and Self-Care
• Managing Anxiety for Your Workforce During Covid-19 and Beyond
• Pathways to Leadership: The Convergence of Service and Career Leadership
• Thriving in Uncertain Times: Owning, not “being owned”, by the Forces of Change
• Town Hall Discussion with Keynote Speaker

 Technology Management

• CRM Clinic: Best Practices for CRM Success
• How to Identify Law Firm Relationship Intelligence ROI
• It’s in Your Data: Revelations that Drive Diversity Programs, Client Teams, and Other Strategic Marketing Initiatives
• Why Your Analytics Land With a Thud