It’s easy to develop a PR strategy when your lawyers are the ones making news, it’s far trickier when they’re not really newsworthy. This fast-paced session will explore leveraging pop culture, current events and newsmakers to drive PR results for your firm and attorneys. Topics include: the difference between leveraging news and serving up clickbait; making legal concepts accessible to lay people; finding an engaging voice/editorial style; the distinction between trending and trendy; and anticipating opportunities.
Traci Stuart, President, Blattel Communications
Member Price: $59
Prospective Member Price: $79