Domain: Business of Law
A Big Four alumnae applies a dose of change management to help the legal marketing community navigate the obstacles of the pandemic to find the opportunities that await – to disrupt the disruption.
Many of the best management teachings and lessons are often quoted but never ultimately heeded – because they are not deemed mission critical, or time and daily priorities and pressures never allow them. The COVID-19 pause offers law firms a chance to reset their workflow, reexamine their offerings, let go of the opportunities that seem blocked and embrace new ones.
Fear v. Openness. Which better describes your law firm’s general disposition? This session will demonstrate the dangers of fear and stasis, and the rewards of openness.
Jennifer Bankston, President, Bankston Marketing Solutions
Member Price: $59
Prospective Member Price: $79