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2022 LMA Annual Conference Bundle
2022 LMA Annual Conference Bundle
The 2022 LMA Annual Conference was an intensive three-day program of plenary education and specific, hands-on learning sessions that were designed to be immediately actionable back at the office. Attendees experienced timely, elevated content from the industry's foremost speakers, panelists and partners. This helped them to develop strategic planning, explore how to overcome current challenges, increase professional opportunities and raise the bar for our industry.
The conference educational content focused on four key themes:
- Becoming Strategic Advisors to Drive Business Development
- Creating Awareness and Demand for Your Firm’s Services
- Delivering Real Value to Your Clients
- Understanding the Legal Landscape and Business of Law
The recorded programs from LMA's Annual Conference are geared for marketers of all levels, and map to the domains, skills and competencies outlined in the Body of Knowledge (BoK).
Purchase the entire bundle or click on the session titles below to purchase individual recordings. By purchasing this package, you also have exclusive access to select recordings that are only available in the bundle as noted below. LMA22 registrants received access to all recordings as part of their registration.
Member Price: $299
Prospective Member Price: $499
All sessions align with the six domains within LMA’s Body of Knowledge. While many sessions align with more than one domain, the primary BoK domains for each session are highlighted below:
- A Winning Pair: Enhance your Pitches and Proposals with AI (Service Provider Session - bundle only)
- Business Development Innovation: Taking Your Business Development Coaching Skills to the Next Level
- Key Account Management for Law Firms: To Do or Not To Do?
- Transform Your Approach to Pitching: Execute on the Fundamentals and Strategy
- Financial Outlook for Legal Marketers: Understanding the Impact of 2020 and What Lies Ahead
- It Takes Two: In-house Counsel and Outside Counsel Tackle DEI Together
- What are ALSPs and What are the Threats? And What Might Be the Opportunities?
- From Mission Approval to Liftoff: How to Craft and Launch a Sustainable CX Program
- How Did They Do It? Subscription-based Offerings and Productization in Legal: A New Revenue Source and Sales Tool
- Speaking Your Clients Language: Building and Sustaining a Thriving Go-to-Market Sector Approach
- General Counsel and Executive Panel: Stretching to the Next Level: What Makes a Winning Client-Law Firm Relationship (bundle only)
- Blurring Lines: The Growing Importance of an Omnichannel Strategy
- How Journey Maps Fuel Content Strategy (Service Provider Session - bundle only)
- How to Punch Above Your Weight With an Ambitious Legal Brand (Service Provider Session - bundle only)
- Marketing Campaigns: Team-based Marketing and Business Development
- Meeting the Moment: Reflecting Your Firms Values
- State of the Legal Market & Trends in Legal Advertising: The ALM Viewpoint (Service Provider Session - bundle only)
- Strategy Over Chaos: Responding to a Crisis
- To The Victor Go The Spoils: Tracking and Converting the Power of Digital Marketing
- Achieving Inclusion in Our Industry: Making the Choice in 2022
- Dashboard Best Practices: Looking Through the Rear-View to Drive Data Visualization
- Marketing and Business Developments Role is Associate Engagement and Diversity (Service Provider Session - bundle only)
- The Not-So-Secrets for Success in the C-Suite
- The Trusted Advisor: Strategic Planning and Business Partnering
- Closing Keynote: Change is Accelerating, Innovation Must Too - Create the Medici Effect (bundle only – available until December 31, 2022)
- Positioning Your Podcast for Success
- State of the Legal Market & Trends in Legal Advertising: The ALM Viewpoint (Service Provider Session - bundle only)
- Strategically Growing Your Client Base Using CRM (Service Provider Session - bundle only)
- What Are We Solving For? How to Stop Random Acts of Technology