Domain: Marketing Management of Leadership, Business of Law
With so much pressure on marketing professionals to add value and so many traditional and digital marketing avenues to pursue, effective Strategic Planning can be an essential tool to help prioritize marketing activities, maximize the return on time and investment, and minimize the potential for burnout.
Those that have mastered Strategic Planning, regularly engage at the start of the process to identify the right business objectives for practice, industry, geography, and client teams, as well as for key events, projects, and campaigns. They then use these objectives to prioritize the strategies and tactics that will help drive revenue, enhance client relationships, and/or support reputational goals.
During this session, senior marketing leaders will provide participants with an understanding of the key components of a Strategic Plan, how to structure an effective planning process, how to keep stakeholders engaged in executing a plan, and how to regularly evaluate success. This session will also focus on how you can become a trusted business partner with a voice to influence Strategic Planning at all levels.
- Describe law firm strategic planning and how to structure an effective planning process.
- Discuss how to keep stakeholders engaged in executing a Strategic Plan.
- Discuss how to evaluate success and measure Return on Investment (ROI).
Jon Brewer, Global Head of Marketing & Sales, Orrick (moderator)
Tasneem Khokha, Managing Director, GrowthPlay
Tanya Riggan, Director of Client Relations, Koley Jessen
Kerri Vermeylen, Director of International Business Development and Marketing, Sidley Austin LLP
Gillian Ward, Global Chief Marketing Officer, Bryan Cave Leighton Paisner
Member Price: $59
Prospective Member Price: $79