Domain: Marketing Management and Leadership, Client Services
Thinking of deploying a dashboard to track your marketing and business development efforts? Looking at approaches to share analytics with stakeholders, attorneys, and clients? Not sure how to make your existing dashboards more impactful?
Two legal marketing technologists will share their approaches to data visualization in fast-paced Ted-style talks, followed by a thoughtful and engaging conversation moderated by industry leader Rod Wittenberg.
During this session, you’ll learn what’s worked at other firms—and most importantly, what hasn’t. You’ll walk away with a better understanding of how you can move your projects forward by using data visualization and dashboards. Our speakers will also cover their top tips for working across firm departments and silos. The group will also cover how to create dashboards that show what matters to you, your clients, and your firm.
- Examine good-fit situations for dashboard deployment
- Identify ways to motivate action using metrics on dashboards
- Discover tips for working across departments and systems to create dashboards
- Develop a list of measurements that matter to you and your stakeholders
Guinevere Anderson, Senior Communications and Digital Marketing Manager, Clark Hill
Aja Hendrix, Marketing Technology Manager, Pillsbury
Rod Wittenberg, Chief Revenue Officer, Iridium Technology (moderator)
Member Price: $59
Prospective Member Price: $79