This Voice of the Client Bundle provides legal marketers
with strategic insights directly from the source – the client. This curriculum offers
an in-depth exploration of what clients’ value most and how legal marketers can
drive value, enhance relationships, manage key accounts, and create a more
harmonious client experience.
By completing the trainings within the bundle, you’ll
learn:
- How to work with senior leadership in the firm
to deliver A+ client service
- Opportunities to highlight and prioritize the
voice of the client when pursuing new business and serving existing clients
- Strategies to gain buy-in from key internal
stakeholders to implement a client feedback program
- Actionable methods to capture the essence of
investing more in the relationship with clients
- How companies articulate their values to
clients/employees, so marketers can provide answers that align with client
needs and better educate within their firms.
- Ideas for relationship building and creating
stronger partnerships with inhouse counsel to bolster DEI efforts
- The framework and best practices for key account
management
- And much more!
The following programs are included in the bundle, which
incorporate highly rated sessions from LMA’s Annual Conference and year-round
webinar program. In addition to the sessions below, this curated career
development content bundle arms you with curated expert insights and thought
leadership from
Strategies & Voices, the official online publication
of LMA.
Upon completion of the program, learners will receive a
Certificate of Completion and have the opportunity to chart their own
development path by leveraging LMA’s Body of Knowledge Competency Analysis Tool
(CAT) to develop a plan for growth and development in their
highest priority areas. Member Price: $299
Prospective Member: $499