This Voice of the Client Bundle provides legal marketers with strategic insights directly from the source – the client. This curriculum offers an in-depth exploration of what clients’ value most and how legal marketers can drive value, enhance relationships, manage key accounts, and create a more harmonious client experience.
 
By completing the trainings within the bundle, you’ll learn:

• How to work with senior leadership in the firm to deliver A+ client service 
• Opportunities to highlight and prioritize the voice of the client when pursuing new business and serving existing clients
• Strategies to gain buy-in from key internal stakeholders to implement a client feedback program
• Actionable methods to capture the essence of investing more in the relationship with clients 
• How companies articulate their values to clients/employees, so marketers can provide answers that align with client needs and better educate within their firms.
• Ideas for relationship building and creating stronger partnerships with inhouse counsel to bolster DEI efforts
• The framework and best practices for key account management
• And much more!

 The following programs are included in the bundle, which incorporate highly rated sessions from LMA’s Annual Conference and year-round webinar program. In addition to the sessions below, this curated career development content bundle arms you with curated expert insights and thought leadership from Strategies & Voices, the official online publication of LMA.

• Adding and Defining Value in a Crowded Market
• Amplifying The Voice of the Client At Your Firm: Real World Tips and Techniques
• Client Listening: Harnessing Feedback to Strengthen Client Relationships
• Collaborative Planning: Leading Strategic Partnerships With Clients
• Diversity Data Requests: What Clients Want, What Firms Want, and How Both Can Be Happy
• It Takes Two: In-house Counsel and Outside Counsel Tackle DEI Together 
• Key Account Management for Law Firms: To Do or Not To Do? 
• Speaking Your Clients Language: Building and Sustaining a Thriving Go-to-Market Sector Approach 
• Additional curated resources from Strategies & Voices

 
Upon completion of the program, learners will receive a Certificate of Completion and have the opportunity to chart their own development path by leveraging LMA’s Body of Knowledge Competency Analysis Tool (CAT) to develop a plan for growth and development in their highest priority areas.
 
Member Price: $299
Prospective Member: $499